![]() ![]() It is also associated with being comforting, soft, and feminine. It’s great for brands looking to differentiate themselves, show off their creative side, and give an air of elegance. Script, derived from a handwritten look, is probably the most personal from this entire list. Many times, when a new product hits the market, they use a slab serif to make an unforgettable impact on their audience. Companies who want to exude confidence and boldness should consider using these typefaces. Slab serif is durable, solid and makes a statement. Sans serif isn’t filled with fluff, gets straight to the point, is very sensible and forward-thinking. Because of its direct, clean, modern, and professional look, sans serif was deemed the go-to choice for online text. Think of it as a serif’s younger, more hip cousin. Unlike serif, sans serif does not have the “wing” at the bottom of the letters. It is among one of the most traditional directions that you can take. Serif is also associated with being assertive, masculine, and powerful. What gives this font family a bit of character is the little “wing” at the bottom of the letters. It is a great option for companies looking to be perceived as classic, reliable, trustworthy, timeless, and full of heritage. It was used by Romans while they were painting on parchment and has continued to be a favorite throughout the ages. Fonts – What Personality “type” are you?Ĭheck out the major type classifications and what they stand for to see which fits your company best. Let’s now dive into the third and equally important component of successful logo design: fonts. In our previous post, we discussed colors and their influence on a buyer’s perception of a company. It’s amazing how much can be said visually. Some, like Times New Roman and Helvetica (both of which trigger a sense of stability), have become staples within our daily lives without most of us even noticing.įonts can quickly cause a strong reaction or association from a reader. Depending on the level of professionalism or fun you want to convey, there is a lot to play with when it comes to using fonts. Typography directly affects a brand’s tone. 04.12.21 The Psychology of Logo Design Pt 3: Fonts ![]()
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